Strategic Cooperation in Malaysia

SINOBOOM sign cooperation agreement with Malay joint-venture company KNE

On October 17, JP Nelson, a renowned Singaporean mechanical equipment leasing company, and Kanamoto, one of Japan’s best-known machinery and equipment leasing companies, held the opening ceremony for KNE, a joint venture company in the Malaysian market. Bringing together Japan’s second-largest leasing company, and one of Southeast Asia’s top five leasing companies, KNE will integrate the advantages of Singapore and Japan, and represents a strong entry into the Malaysian machinery and equipment rental market.

SINOBOOM became one of the strategic partners of the joint venture in the Malaysian market. Under the witness of KNE Chairman Nelson Lim and SINOBOOM General Manager Susan Xu, the two parties signed a Malaysian dealer agreement, with SINOBOOM as KNE Malaysia’s only aerial work platform cooperation brand. KNE will promote comprehensive cooperation with SINOBOOM in sales, service and leasing.