The 10th Bauma CHINA 2020 grand launch took place in Shanghai on November 24. As a well-known MEWP service provider in China, Sinoboom Intelligent Equipment presented 22 leading products and innovative designs to the world, demonstrating their reliable and excellent performance with a brand-new image.This is the largest scale, most innovative, and most complete product line on show since Sinoboom’s first exhibition. The new high-tech fleet saw great popularity on the first day.

Sinoboom Bauma CHINA booth

Red Becomes Blue

On the first day of the exhibition, Sinoboom held a conference to present the upgraded brand vision identity (VI). The new vibrant blue image attracted a lot of attention, and many associations and industry leaders were invited to witness this significant event.

General Manager Susan Xu introduced the new VI to the audience
Guests unveiled the new Sinoboom VI

When Sinoboom was established, the logo was dark blue, and the machines painted a warm red. To be globally recognizable and represent Sinoboom’s core genes, the color of the logo and machines are now unified with a brighter blue. The visual change symbolizes that Sinoboom drives innovation with technology and interprets the company concept: Always for better access solutions. Sinoboom constantly creates value for customers with professionalism, ingenuity, quality and innovative services.